2025 Renter Preferences Report

Exceed Expectations, Drive Occupancy, and Thrive in Today’s Renter’s Market

Renters Want Technology at Every Stage of Their Journey

Application

An overwhelming majority of renters consider online and mobile applications to be “important” or “very important” when applying for a new rental.

Move-In

Although a digital move-in tool was available to 38% of renters surveyed, among those who used this digital move-in service, 81% said it was helpful.

Day-to-Day Living

Residents who are satisfied with their property management technology are 50% more likely to be happy overall and 87% more likely to recommend the management company.

“The resident is our customer. They are the only ones actually paying anything, so their experience is paramount. We live in a constant battle against vacancy. The highest cost of owning real estate is vacancy.”

Tony Julianelle

CEO, Atlas Real Estate, 6,500+