Introducing our newest plan

AppFolio Property Manager Max

This January, we will expand our product lineup to help you increase operational efficiency and maximize your technology investment with AppFolio Property Manager Max, an enterprise solution for large operators that are focused on customization, data insights, and revenue.

With the same ease of use as AppFolio Property Manager Core and Plus, the Max plan removes friction so your teams can operate at the top of their skill sets, enabling you to reach your goals faster. It includes native experiences and a simple user interface to increase efficiency and empower your team to focus on what matters. It also offers a host of AI-powered capabilities that can help you sharpen your competitive edge and future-proof your business. Below are some of the key features and capabilities included in AppFolio Property Manager Max.

Leasing Signals

Your strategy. Your decisions.

Make thoughtful pricing decisions using your unique pricing strategy and explainable pricing suggestions based on public data.

• Puts you firmly in charge of your pricing strategy
  Pricing suggestions are tailored to your unique pricing strategy and business goals, which you input and control.
  

• Takes your experience and expertise into account
  Modify pricing suggestions by adjusting the weight of each factor, reviewing comparable units, and setting a price you believe in.
  

• Reduces time-consuming and manual processes
  An intuitive interface provides transparency and accessibility for your teams.
  

• Uses only publicly available data on comparable units
  All information on comparable units is automatically sourced, exclusively through publicly available sources.
  

• Never shares your proprietary information
  Your strategy, goals, data, and pricing decisions are kept confidential and never shared.

Leasing CRM

​​Gain clarity and efficiency in your leasing process

AppFolio Leasing CRM provides an actionable funnel for multifamily leasing agents and powerful oversight for their managers. Leasing CRM creates personalized and prioritized to-do lists with clear calls to action, removing guesswork for agents. Configurable to your company’s best practices, it ensures a consistently great experience for prospects and provides a birds-eye view for leaders into pipeline progress and to manage team performance. In addition, Leasing CRM is integrated with the AppFolio AI Leasing Assistant, Lisa, for smooth handoffs between your leasing agents and a great experience for your prospective residents.

Database API

Get enterprise-level control and access to your database

Enable your team to build custom analytics, integrations, and data processes that are critical to operating and growing your business with read-and-write capabilities. Database API provides enterprise-level control and access to your AppFolio Property Manager database, along with an industry-leading documentation and testing environment and robust API auditing and user credentialing.

Custom Fields

Tailor your database to your business’s specific needs and workflows

Capture, track, and report on any information you need with user-defined fields that can support various data, such as text, numbers, dates, or checkboxes. Users can easily create and manage custom fields from a single location, and fields can be included as a column for reports and exported via an API.

Dedicated Customer Success Management

A single point of contact for all your technology needs 

The Max plan comes with Dedicated Customer Success Management, which includes experts who are responsible for understanding your unique goals and providing guidance on how our technology can help you achieve them. With this service, you’ll also receive expedited responses and tailored AppFolio Academy training. 

Take Your Vision to the Max

How AppFolio Property Manager Max Drives Atlas Real Estate’s Growth

Curious about how property management companies are utilizing these enhanced Max plan capabilities? Explore the story of Atlas Real Estate, which manages 8,000+ units across 8 states. As a complex and growing business, they have greatly benefitted from the new Database API as it gives them a single source of truth. Watch the video to learn more.

Transform the way you work with AppFolio Property Manager Max 

If you’re an AppFolio customer, contact your account manager to learn more and to see if AppFolio Property Manager Max is a good fit for your business. If you’re not an AppFolio customer and would like to see how our one powerful platform can help your business reach new heights, then sign up now for a free customized product demo.