Author: Aimee Miller

Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

Top 5 Property Management Mistakes And How To Fix Them

Property management is a complex job with lots of details and a diverse clientele. In order to keep your business…

2013 Market Trends For Property Managers And Real Estate Professionals

Over the past few years, the real estate market has been tough on property managers. Economic recovery has been slow,…

How Property Managers Can Use Yelp.com To Their Advantage (Webinar Recap)

We co-hosted a great webinar today with Grace Hill, featuring Darnell Holloway, Manager of Local Business Outreach at Yelp.com. Darnell…

Getting To Know AppFolio’s ScrumMaster, Heidi Helfand

At AppFolio, our team members are the ones responsible for making the company such a fun, intellectually challenging, and dynamic…

Fair Housing Laws: Avoiding Liability

Fair housing laws, first enacted in the 1960s by President Johnson, protect minority or underrepresented groups from discrimination in renting…

The Importance Of Preventive Maintenance On Properties

The Calm Before The Storm It’s a quiet day. Nothing seems to be wrong. No phone calls from tenants. No…

How Property Managers Should Deal With Mold

Mold is a rotten problem to have! The best way to save yourself the hassle is to do preventative maintenance…

4 Mistakes For Property Managers To Avoid

Property managers have a number of major responsibilities, but the ultimate goal is to maintain a property that generates profits…

Lessons Of The 2012 Apartment Internet Marketing Conference (Webinar Recap)

We co-hosted a great webinar today with Grace Hill, featuring Steve Lefkovits, Executive Producer of the AIM Conference. Steve recapped…

Making Your Property Management Company Stand Out From the Crowd

In today’s housing market, rental properties and vacation homes are excellent investments. What prospective owners might not realize as they’re…