Author: Aimee Miller

Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

Establishing An Online Presence For Your Property Management Business

The Internet is a very useful tool and resource that can be used to facilitate day-to-day business. Property management businesses…

Creating Your Rental Property FAQ

If you’re going to set up a property management website (which you should, if you’re serious about your venture being…

Should You Make Concessions To Fill A Vacancy?

When you have property vacancies, particularly those that have been around for a while, you would do just about anything…

Turn Ratio Utility Billing Into Revenue (Webinar Recap)

We hosted a great webinar today featuring Nat Kunes, AppFolio’s Director of Product Management. Nat shared information on how multifamily…

The “Social Resident” Infographic

We worked with Charity Hisle at Socially Engaged Marketing to create this great visual representation of the Social Resident. This…

Are Real Estate Agents Changing The Property Management Industry?

As the real estate market changes, there are more and more real estate agents who are moving from selling to…

Ongoing Training For Property Management Staff

It is important that all members of your property management team remain on the same page; that way the level…

7 Hidden Ways To Increase Revenue In Your Property Management Business (Webinar Recap)

We hosted a great webinar with NARPM featuring Robert Locke, national trainer and past president and board member of the…

Playing Up Your Property’s Best Qualities

An effective marketing strategy is essential when you are a property manager. You need to be aware of the information…

Technology For Your Property: The Tech Amenities Residents Are Looking For

We hosted a great webinar with Grace Hill featuring Mike Whaling, technology expert in the Multifamily industry. Mike shared information…