Author: Aimee Miller

Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

Property Management Deep Dive Into Yelp.com Reviews (Webinar Recap)

With our co-host Grace Hill, we hosted a fantastic webinar entitled “Property Management Deep Dive Into Yelp.com Reviews” featuring Darnell Holloway, head…

Cities That Promise To Be The Healthiest Real Estate Markets For 2013

After 5 long years of deflated prices, the housing market is finally on the path to recovery. In fact, home…

Go Mobile With Your Property Management Business

As a property management firm, your workers are probably running around all day to make sure your properties are properly…

The Trillion Dollar Impact Of The Apartment Industry

The financial crisis in the United States has been turbulent the last few years. Many markets and industries are down…

Top Renovations: How To Improve The Value Of Your Rental Property

Owning and operating property is a constant battle to keep units in tip-top shape to make them attractive to current…

Love Thy Neighbor (Infographic)

Haven’t invited your neighbors over for coffee and pie? You’re not alone. According to the State of the American Neighborhood…

The Key To Cash Flow Analysis For Property Managers (Webinar Recap)

We co-hosted a fantastic webinar with Zillow Rentals, featuring Leonard Baron, Real Estate Professor and writer for Zillow. In this…

Exciting Features Shared At The Sacramento AppFolio Meet-Up

HOLY COW! The Sacramento AppFolio Customer Meet-Up on January 24th had an incredible turnout. The final head count was a…

The Importance Of Really Knowing Your Ideal Tenant

Knowing your target market is important to any business. Renting your property is no different. It is critical to not…

Where To Spend Your Marketing Dollars In 2013

Marketing is the engine that fuels the growth of your property management business. To that end, it’s critical that you…