Author: Elizabeth Millar

Elizabeth Millar is the Marketing Programs Manager for the Community Associations market at AppFolio.

Lights! Camera! Action! Getting the Most From Virtual Property Tours

Still straddling the fence trying to decide if virtual tours are worth the investment, or even necessary, for small multifamily…

Owner Versus Property Manager: Who Has The Last Word?

We’ve all heard the saying, “The customer is always right.” While every property management firm should strive to respect all…

What Amenities Give Your Property a Five-Star Rating with the Student Population?

Imagine you had a crystal ball and could get a detailed list of the most important features and amenities college…

Is Your Multifamily Community Pet-Friendly or Pet-A-Phobic?

When you consider there are approximately 83 million owned dogs and more than 95.5 million owned cats in the United…

What’s Your Multifamily Investing Style: Passive or Proactive?

Whether you’re getting ready to buy your first property, or your tenth, these tips for proactively managing your appreciation will help…

How Accurate Are Real Estate Market Forecast?

Looking backwards is sometimes the best way to plan for the future. For example, if we look at 2013, we’ll…

Is Your Technology Benefiting Your Team or Burdening Your Workers?

Staying connected is vital today. Utilizing your property management software tools saves time, money and frustration for your owners, and…

7 Things Real Estate Professionals Should Never Say to a Prospective Resident

Training property management leasing teams to overcome objections and build rapport with prospective tenants often improves closing rates. There are…

Ten Words That Will Drive Traffic and Revenue UP!

There was a time that the mantra for every real estate professional was “Focus on location, location, location.” With the…

Every Property Has a Pulse: Can You Put Your Finger on Yours Quickly?

Every successful property management professional knows the status of their inventory intimately. Each community has its own rhythm – defined…