Category: Marketing

Residents vs Owners: Target the Right Audience with Your Website Content

When you’re building your property management website, it’s important to remember that you’ll have a variety of visitor types coming…

6 Reasons to Respond to All of Your Online Reviews

Online reviews are a fantastic way to bolster your search engine rankings; connect with past, current, and future residents; and…

How to Optimize Your Contact Page to Connect with Prospective Renters

It might seem obvious, but the contact page is one of the most important areas of your website when it comes…

How to Use Yelp to Build and Manage Your Reputation [Webinar Recap]

In our latest webinar “How to Use Yelp to Build and Manage Your Reputation,” Darnell Holloway, the Director of Business…

Advertising Summer Vacancies 101

While some industries have “spring fever,” Real Estate professionals save the craziest time of the year for the summer months….

Lights! Camera! Action! Getting the Most From Virtual Property Tours

Still straddling the fence trying to decide if virtual tours are worth the investment, or even necessary, for small multifamily…

10 Things Successful Property Managers Have Stopped Doing (Webinar Recap)

We recently held a value-packed webinar presented by our very own Nat Kunes, VP of Product at AppFolio. He shared outdated processes…

How Does Hiring A Social Media Correspondent Improve Open House Events?

If you’re planning a live event for your property – an open house, a limited time incentive program to encourage…

Ten Words That Will Drive Traffic and Revenue UP!

There was a time that the mantra for every real estate professional was “Focus on location, location, location.” With the…

Online Reputation Management for Property Managers

In today’s technology rich world, if you’re not proactively protecting your brand, your reputation could be at risk. Online reputation…