Category: Marketing

Rental Listings are Coming to The Modern Age

A recent survey, conducted by AppFolio, revealed that 44% of millennial renters found their apartments via a mobile device. Nate…

Mobile Marketing: Reaching Tenants on the Move

Mobile technology is rapidly becoming a significant medium for real estate marketing. Regardless of the demographic you’re targeting, the majority has some type of mobile device.

Does Your Property Need a PR Specialist?

Having a healthy wait-list is the goal of every property manager. Unfortunately, unhappy residents spread their discontent like wildfire – tarnishing property reputations within the community and beyond the borders.

Why You Can’t Afford to Skip Video Tours (Webinar Recap)

We hosted a fun and informative session with Todd Breen on the power of video tours this week. He covered best practices for creating engaging video tours for your listings. He also covered many of the benefits video tours can offer property managers, including:

Effective Reputation Management (Webinar Recap)

We partnered with Homes.com and ForRent.com for an informative webinar on a very important topic: Reputation Management. This webinar was packed with valuable tips and resources that property managers can implement now to manage and expand their online reputation. These weren’t just talking points, these were real action items that can have a huge impact on your business.

Your Rental Property’s Website Speaks Volumes

Your website is a representative introduction to your property. It can be a warm, welcoming handshake, so to speak, or leave your page visitors wondering about your property – and your motives.

Darnell Holloway of Yelp Answers Property Managers’ Online Reputation Questions

We received so many great questions and feedback from last week’s webinar Attract the Modern Renter: How to Leverage Mobile Trends, Online Reviews, and More, that we wanted to share host Darnell Holloway of Yelp’s responses to your key questions about online reviews, and how to leverage Yelp to your advantage. Here’s what he had to say:

Attract The Modern Renter: How To Leverage Mobile Trends, Online Reviews, and More (Webinar Recap)

We hosted a fantastic webinar today with presenter Darnell Holloway of Yelp. He highlighted some key online trends like check-ins, how to boost your mobile presence and other important concepts for attracting the modern renter.

Using Yelp to Reach Prospective Residents

Yelp isn’t just for reviews anymore; Yelp can also be used as an extremely effective lead generation technique with minimal effort. Property management companies will find that they can use Yelp not only for reputation management but also for targeted PPC advertising campaigns.

Gathering Customer Reviews: What’s Your Strategy?

To overcome smart and often fierce competition, and capture a bigger piece of the proverbial pie, some growth strategists turn to loyalty campaigns to gather online reviews. Positive online reviews can be incredibly beneficial to a property; attracting, then convincing potential residents your property is superior to any other.