Everyone knows that companies need a brand, but do apartment communities? The answer may be yes. Apartment communities can benefit in multiple ways from strong branding. Having a brand aids in marketing and reinforces a specific environment around the community. In many ways, having a brand is simply having a unique identity.
Extending your property management circles to entice remote property owners can be fruitful when approached correctly. Remember, property owners are looking for someone they can trust to oversee their vested interests as well as help them improve the rental value of their rental properties regardless of locale. Property owners that live elsewhere are looking for someone they can trust to have their backs even though they aren’t nearby to oversee your every move.
You’ve likely already considered options like renting by the room with separate contractual leases as a method of attracting student renters. So as property owner, how do you make changes to your property itself that will attract even more of these surefire renters? Here are a few amenities that draw in higher education students.
In today’s world, your online presence is the face of your company. Most of the time it’s the first thing prospective owners and residents will see before initial contact is made. First impressions are key to engaging visitors. If your website is without features such as: clean design, user-friendly functionality, and online access to applications, listings, etc., you may lose valuable business before you’ve even had a chance to make your case. Does your website give a great first impression of your business?
As a professional property management company, it comes as no surprise to you to discover that social media now plays a large role in prospective residents’ considerations. Today, however, simple tweets about available units aren’t enough – you’ve got to sweeten the deal by really getting creative and promoting the best aspects of your community, particularly those features that outshine competing properties.
The best part of the transference into a new year is the opportunity to start anew. If you’re a property manager or multi-resident complex owner who has had some reputation issues crop up online in 2013, the coming year offers an opportunity to turn over a new leaf and convert that negative image into a positive and appealing one.
Today, we hosted a great webinar with co-hosts Grace Hill, called “Modernize Your Marketing for 2014,” featuring Amy Kosnikowki, one of the industry’s finest educators. Amy is a fantastic presenter and she had a ton of great tips and ideas for helping owners and executives gain a competitive advantage in 2014.
Did you know nearly 80 Million Gen Y renters are estimated to hit the market in the near future? Property Managers need to start making the necessary changes now to attract these renters for the future. Investing in the right upgrades and amenities now, can translate into more Gen Y-ers signing leases for your properties later.