Category: Marketing

The Keys to Enhancing the Resident Experience for 2024 and Beyond

The property management industry is a service industry, and its success is very much dependent on offering their residents a…

Residents by the numbers: what they want and really care about

Today’s residents value an elevated living experience more than ever. Our 2022 U.S. Resident Motivations report found that while 70%…

How a CRM Strategy Can Help Your Teams Meet High Renter Expectations

If you’ve been manually managing your inbound leads and guest cards, it’s time to ditch the pen and paper.  CRM…

5 Powerful Automation Strategies to Boost Leasing Performance

Today’s renters expect a seamless leasing process and look for property management companies that deliver stand-out experiences. Effectively marketing and…

Why Your Leasing Team Needs a CRM Strategy

To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,…

Overcoming 2022’s Biggest Challenges

Although the apartment industry is showing strong signs of recovery, operators are still dealing with the havoc the pandemic wreaked…

Optimize Your Leasing Operations With These Data-Backed Solutions

In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are…

Make Empathy a Priority With the Help of Technology

Retention — of both residents and employees — is a key factor in the success of any property management business….

4 Key Takeaways from Our Coveted Customer Experience Webinar

When we surveyed renters across the nation for our 2022 Resident Motivations report, their feedback was loud and clear: Renters…

Screening in a New Economy: Understanding Today’s Renters

Our society continues to move toward an online-first approach. These days, the leasing process happens virtually with prospective residents completing…