Category: Marketing

New Research Reveals L.A. Renters are the Least Satisfied in the Nation. Here are 4 Ways Property Managers Can Up Their Game.

Earlier in the COVID-19 pandemic, the mainstream narrative had many non-Angelenos believing that the metro would soon be a ghost…

Give Your Property Management Website A Health Check With These 3 Tips

Have you ever visited a website and immediately became turned off by the way it looked? Maybe it even prevented…

5 Ways to Strengthen Your Lease Renewal Strategy

Co-authored by Tim McInerney To maintain occupancy and preserve revenue year after year, you need to remove any friction around…

Keep Your Eye on These 3 Important Leasing Performance Metrics

Compiling and analyzing leasing data isn’t easy. With so many different leasing performance metrics out there, it’s hard to know…

COVID-19 RESOURCES

The Impacts of COVID-19 on Leasing: Why Your Retention Strategy Matters

To provide you with more tools and support to overcome challenges during COVID-19, the AppFolio team is excited to bring…

COVID-19 RESOURCES

4 Ways to Strengthen Your Retention Strategy During COVID-19

As the COVID-19 pandemic continues to evolve in the United States, social distancing and shelter in place mandates have been…

6 Common Property Management Website SEO Mistakes

SEO, or Search Engine Optimization, is a tactic that can increase traffic to your property management website. Ideally, you want…

5 Steps to Improve Your Lead-to-Lease Conversion and Fill Vacancies Faster

Today, anyone can stream a TV show on-demand, click a computer mouse to order a week’s worth of groceries, or…

Attract and Retain Quality Residents in 3 Creative – and Affordable – Ways

Convincing quality tenants to move into your property instead of a competitor’s isn’t always an easy task. To do that,…

How Are You Monitoring and Managing Online Reviews?

You’re never going to please everyone, but these days angry renters or ex-renters are more empowered than ever thanks to…