Category: Marketing

3 Common Marketing Mistakes Every Property Manager Makes (At Least Once)

People need a place to live as much as they need clothes on their backs. Take a moment to think…

How AppFolio Boosts Your Marketing Efforts in 2016

Every property management company has that one frustrating unit, the one that sits vacant longer than others because it’s too…

Monitoring Reviews: What Are Tenants Really Saying About You?

When you work in property management, it’s important to know what your current and former renters say about you. Without…

Is Your Property Management Website Optimized for Mobile?

It wasn’t long ago that everyone used desktop computers the size of small refrigerators to access the Internet. While desktop computers…

On the Hunt: How Today’s Renters Search for Apartments

A recent report published by J Turner Research highlights the top 10 emerging trends in the apartment rental process, based…

10 Best Practices for Listing Your Properties

There are so many details to take note of when listing a property online! It is key to remember that…

How to Optimize Your Property Management Website for Local Search

If you’ve spent any time researching SEO or how to make sure your property management company—and your listings—are found online,…

Mobile Marketing: Touring Your Property on a Smartphone

There are plenty of great ways to market a property and get potential renters interested, but the problem is that your…

Find More Renters – Marketing Beyond Craigslist

There’s a general perception that finding residents is easy because renters are relatively abundant and often found within the first few days…

Hug Your Haters: How to Turn Bad Reviews into Your Competitive Advantage

When it comes to customer service and online reputation management, the absolute worst thing you can do is to do…