Category: Marketing

4 Tips for Starting A Property Management Company Website

So you’ve started your property management business and now you need customers. To get customers in the age of digital,…

The Best Ways to Market Your Properties in the Winter

It can be hard to see a property’s best features through the thick haze of snow and fog. To market…

When Less Is More — Website Advice & Conversion Strategies from Sprout Marketing

Sprout Marketing has teamed up with AppFolio once more, this time for an in-depth discussion of Conversion Marketing and how…

Crafting the Perfect Property Management Job Description

Having strong people supporting your residents is important to creating a strong property management business. You want to fill your leasing…

5 Rental Sites for Listing Your Properties in 2016

Awhile back, we highlighted some of the top sites for listing your vacant properties online. Well, it’s been a couple…

6 Ways Technology Can Help Property Managers Save Time & Money

Do you have technology in place to streamline your entire leasing flow? Modern renters rely on technology for just about…

Timeless Marketing Techniques to Help You Win More Business

With today’s reliance on using digital marketing strategies to reach more people of younger generations, we forget that “old school” marketing…

Improving Your Digital Marketing Strategies

The great wide world of marketing can be intimidating when you have little or no experience. When you are a…

5 Tips for Handling a Bad Online Review

As a property manager, a bad review is going to happen at some point in your career. Individual opinions will…

Is Your Website Attracting Renters? A Quick Optimization Checklist

Your property management website is one of the most important tools in this digital age for bringing in prospective residents….