How Can You Attract More Gen Y Renters?

Published on December 10th, 2013
By


Did you know nearly 80 Million Gen Y renters are estimated to hit the market in the near future? Property Managers need to start making the necessary changes now to attract these renters for the future. Investing in the right upgrades and amenities now, can translate into more Gen Y-ers signing leases for your properties later.

Take a minute flip through the slides below to learn how you can modernize your business to attract more Millennial renters in the New Year.

You’ll learn:

  • What the most important factors are for influencing renters decision.
  • How to communicate with Millennials.
  • What features to invest in that will have the biggest return.
  • And much more!

Slides

Author

Related Content

Previous post

Winter Checklist: Ways to Protect Your Property from Damage

Next post

Modernize Your Marketing For 2014 (Webinar Recap)

Contributor

Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

Posts by Aimee Miller

Comments are closed.