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Why Customer Relationship Management is Essential for Marketing and Leasing

In our first episode of season 3 of The Top Floor podcast, we speak with two experts about the world…

Recruiting in a Tight Labor Market: 5 Strategies for Association Management Companies

Are you feeling the pain of the labor shortage as you search for quality employees to help manage your associations?…

Overcoming 2022’s Biggest Challenges

Although the apartment industry is showing strong signs of recovery, operators are still dealing with the havoc the pandemic wreaked…

‘Together @ AppFolio’: Our Approach to Workspace and Collaboration

More than 15 years of transforming the real estate industry and serving our unique customer base has taught our team…

Optimize Your Leasing Operations With These Data-Backed Solutions

In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are…

Celebrating Pride: One team, one community, one love

June is Pride Month, a celebration to honor the 1969 Stonewall riots that sparked the modern LGBTQI+ rights movement and…

From Entry Level to Corner Office: Tips to Help Your Leasing Staff Grow Professionally

There are two types of leasing agents: those who use the flexibility of the role as a way to support…

Unleash Your Tech Stack By Untangling Your Integrations

With the rise of digital technology across all industries, consumer expectations have risen — and property management is no different….

Best of The Top Floor Season 2: Hiring, Retention, & Operational Efficiency

As we prepare to launch season three of The Top Floor podcast, we decided to revisit a few of our…