Webinar with Mike Levy: 10 Best Practices of Successful Property Managers

Published on August 17th, 2011
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We just finished hosting an informative webinar featuring Mike Levy, author of the book “50 Interviews: Successful Property Managers.” Over the summer, he re-interviewed some of the property managers from the book and used this updated information in our recent webinar. The webinar shared what these successful property managers saw as their primary challenges and uncovered their key strategies and initiatives for the coming year.

Based on his interviews, Mike covered these 10 Best Practices for 2012:

  1. More Strategic Marketing
  2. Create New Services and Business Models
  3. Keep Their Eyes on the Competition
  4. Improve the Way They Communicate
  5. Improve the Operations of Their Business
  6. Improve Management of Their Business Finances
  7. Grow Their Business
  8. Do More Professional Networking
  9. Remember that Education is Critical
  10. Improve Usage of Technology

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Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

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