Customer Story

Riedman Companies:  
Space to Be More Proactive

Alec Riedman

Director of Property Management, Riedman Companies
Established: 1993 \ Location: Rochester, NY
Why AppFolio: Riedman Companies’ dedication to growth and serving their community led them to seek modern solutions for property management software. See how they found a partnership with AppFolio Property Manager that caters to their unique needs and transforms their day-to-day operations.

Portfolio

Multifamily, Single-family

Units Managed

4,000+

AppFolio Customer Since

2021

Family-Owned and Operated

David Riedman founded Riedman Companies in 1993, where his focus was on building custom single-family homes in the Upstate New York area. With a background in architecture, he then set his sights on developing and operating multifamily properties that now span the Upstate New York and Western Pennsylvania regions. Decades later, his son, Alec Riedman, joined the family business on the property management side, and together, they manage over 4,000 units. “Working for a family business can certainly have its challenges, but being a part of this organization’s growth — which I've watched my dad care so deeply about — has really been rewarding and added an extra layer to my career that I wouldn't have any other way,” Alec says.

We sat down with Alec Riedman, Director of Property Management, to learn more about the present and future of Riedman Companies.

The Key to Unlocking Their Full Potential

Riedman Companies knew they needed a partner that could truly help them navigate the world of property management technology. Before joining AppFolio Property Manager, Alec described their previous solution as a “very primitive operating system.”

“Our previous solution worked well when we were small, but as we grew, we had a greater desire to be more in tune with our operations. We didn’t want to feel like we were becoming detached from our day-to-day operations.”

In 2021, Alec’s team went through a rigorous vetting process for new property management software. Of the 15 providers they evaluated, they knew they needed software that would address the unique issues related to their market, properties, and operations.

“For larger property management organizations that are trying to determine if AppFolio is capable of handling their needs, I would tell them that we’ve seen a great amount of success when it comes to leveraging AppFolio’s level of service and innovation. Being able to pair the two creates unique solutions that really help us hone in on our operations and scale for future growth.”

Growing With Confidence

Now that Riedman Companies use AppFolio, they’re able to transform the way their team works and can confidently grow their business. They have a trusted partner that looks to the future and provides next-level innovations.

Our one powerful platform has everything your business needs in one place — including robust accounting and reporting features to help you make data-driven decisions, digital marketing and leasing tools that help you provide frictionless experiences for your renters, and maintenance innovations that eliminate repetitive workflows and boost operational productivity.

“As we grow, we'll be able to better manage our day-to-day and support our employees without feeling detached from the remainder of the business.”

Alec Riedman
Director of Property Management, Riedman Companies

See the Markets We Serve

Software That Powers Growth and Innovation

What sets Riedman apart from other management companies in their area is their ability to provide high-quality service to residents and build valuable partnerships within the markets they service. Riedman Companies needed a technology partner who would be just as focused on growing and improving their business as they are.

Originally starting on the AppFolio Property Manager Plus plan, they later made the investment to upgrade to the AppFolio Property Manager Max plan — an enterprise solution for large operators that are focused on customization, data insights, and revenue. With the same ease of use as the AppFolio Property Manager Core and Plus plans, the Max plan removes friction, so their team can operate at the top of their skill sets, enabling them to reach their goals faster. The plan also offers a host of AI-powered capabilities that Riedman has used to sharpen their competitive edge and future-proof their business.

“Our decision to start with AppFolio Property Manager Plus hinged around having access to a dedicated customer success team and the cutting-edge technology they were in the midst of innovating. We believe that the Max plan is a new frontier when it comes to what AppFolio is looking to unlock, and we want to have exposure to those things.”

A New Partner in Tech

Alec and the Riedman team appreciate how AppFolio respects the partnership and continues to prioritize their requests and make space by listening to feedback.

With one powerful platform and a supportive team behind them, the Riedman team has transformed their day-to-day operations to boost efficiency and quickly remove roadblocks, giving them more time to focus on what matters.

“We’re excited that AppFolio carries the same values as us in terms of transparency and trust. We believe those are critical components to having a successful partnership. While they might seem relatively non-proprietary, they're hard to find within the proptech industry. Because AppFolio has such a focus on these things, it keeps them a leader within their industry.”

Experience Our Award-Winning Technology

Space to Be More

With over 30 years of experience, Riedman continues to make their mark and have a positive influence on the communities they serve. They’ve also won multiple awards, including the Kingsley Excellence Award, which recognizes individual communities that achieve outstanding performance; Best Companies to Work for in New York; and the CoStar Multifamily Developer of the Year for Rochester. Their mission ‌to “build, revitalize, and sustain unique and caring communities where people desire to come together and live better” remains strong, and with the help of AppFolio, they can continue to focus on just that.

“For us, it's important to be proactive to ensure that we're living out our values and putting people first. Being proactive helps us to get ahead of issues and trends to make sure that we are providing the best product and support to our residents, our team, and our investors.”

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