AppFolio and Zillow Team Up to Streamline Leasing for Property Managers and Renters

AppFolio and Zillow today announced a partnership designed to simplify marketing and leasing workflows for property managers.

Starting this year, AppFolio customers will benefit from a new integration with Zillow as part of the AppFolio Stack™ partner ecosystem — designed to streamline leasing workflows and deliver a more efficient, connected experience to both property managers and renters. Renters searching on Zillow will benefit from features like instant tour scheduling and a faster application process.

“Together, AppFolio and Zillow are eliminating friction along the resident journey, allowing renters to discover homes faster and property managers to fill vacancies more efficiently,” said Kyle Triplett, Senior Vice President of Product, AppFolio. “This is just the beginning — our partnership will continue to evolve with future co-development initiatives designed to further streamline the experience for our customers.”

Key Partnership Features

• Renter insights for smarter leasing: AppFolio users will be able to see key information shared by renters on Zillow directly within their existing workflows, helping property managers identify potential prospects.

• Real-time listing performance: AppFolio users will be able to see the performance of their Zillow listings directly within the AppFolio platform, enabling more informed marketing decisions and quick adjustments based on listing activity.

• Instant tour scheduling: Interested renters can instantly book tours for AppFolio properties directly from Zillow, skipping the hassle of back-and-forth communication.

• Streamlined applications: Renters utilizing Zillow’s application will be able to reuse saved application data to help complete applications for AppFolio-managed properties. This reduces friction for renters applying to multiple listings and improves completion rates for property managers.

These features aim to address common pain points in the resident journey. In fact, recent data shows that 85% of renters prioritize easy tour scheduling, and 76% expect responses within 24 hours. By simplifying key steps, the AppFolio-Zillow partnership helps both renters and property managers move faster and more confidently.

“Renters want to remove barriers and quickly find homes that truly meet their needs, while property managers want to focus their time on the most promising inquiries,” said Michael Sherman, senior vice president, Zillow Rentals. “This partnership with AppFolio helps make that possible by providing better insights upfront — so everyone can skip the back-and-forth and get to the good part faster: finding and filling the right home.”