Property Management Marketing 101: Tips to Attract More Leads This Leasing Season
Effective brand marketing has never been more critical for property management companies than it is today. Because nearly every industry...
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Marketing
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Win New Business: Tips for Gaining Customers with More Effective Marketing
The Foundation for Community Association Research estimates that as of 2021, there are about 357,000 community associations in the United...
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How to Set Your Marketing Team up for Success
When businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked with Lisa...
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Expert Strategies for Attracting the Right Owners for Your Property Management Business
With 15 million single-family rental units in the United States and demand for single-family rentals at an all-time high, property...
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How a CRM Strategy Can Help Your Teams Meet High Renter Expectations
If you’ve been manually managing your inbound leads and guest cards, it’s time to ditch the pen and paper. CRM...
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What You Need to Know About AI and Leasing Operations
Property management relies heavily on the human touch at all phases, from the first introduction to a potential client through...
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How to Leverage Technology for a Seamless Lead-to-Lease Process
Marketing and leasing may very well be the lifeblood of property management. After all, effective marketing is what brings prospective...
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Three Leasing KPIs Every Property Manager Should Track to Optimize Their Business
According to the NMHC Quarterly Survey of Apartment Conditions, 66% of businesses say that apartment market conditions in their local...
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Your Ultimate Guide to Leasing Season: How to Maximize Occupancy and Efficiency
For residential property management, leasing season runs from May through September, with July and August typically seeing the most volume....
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5 Powerful Automation Strategies to Boost Leasing Performance
It's important to deliver great leasing experiences to meet modern renters’ expectations. We'll explore these challenges and show how automation and digital tools can transform your leasing process.
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Why Your Leasing Team Needs a CRM Strategy
To kick off a brand-new season of The Top Floor, we spoke with Demetri Themelis, Co-Founder & CEO of Knock®,...
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How Smart Home Technology Elevates Marketing and Streamlines Leasing
It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what...
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Why Customer Relationship Management is Essential for Marketing and Leasing
In our first episode of season 3 of The Top Floor podcast, we speak with two experts about the world...
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