On Demand | 50 min

Exceeding Expectations: What Property Owners Want in 2025

Discover game-changing insights into the motivations, expectations, and preferences of residential real estate owners who rely on property management services.

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Session Details

From fostering long-term loyalty to boosting business through trusted referrals, building strong owner relationships isn’t just a best practice — it’s essential for success. To do so, it’s critical to first understand exactly what they want and need from property management. That’s why we’re thrilled to share key findings from our inaugural Real Estate Owner Preferences Report.

Join us for this live virtual session, where we’ll reveal game-changing insights designed to help property management companies better understand how to meet — and effectively exceed — the expectations of current and prospective clients.

What You’ll Learn:

Educational Session

Speakers:

Peter Lohmann
CEO & Principal Broker, RL Property Management
Peter is the CEO & principal broker of RL Property Management, a residential property management company located in Columbus Ohio. RL manages over 600 units. Peter also owns a small engineering company also located in Columbus, run by his business partner.

Peter received his Bachelor’s in electrical engineering and spent 5 years in the control system engineering industry full-time before founding RL Property Management in 2013. He lives in the Olde Towne East neighborhood of Columbus with his wife, 2 daughters and their dog Oxley.
James Erickson
Marketing Intelligence Lead, AppFolio
Before joining the AppFolio team, James spent almost 10 years covering emerging markets at Forrester Research and working at several different startups. Outside of work, James enjoys golf, cooking, and all things outdoors.

Host:

Megan Eales Monroe
Sr. Marketing Content Manager, AppFolio
Megan and her team strive to deliver insights that help property management companies better serve their teams, customers, and communities. She's interviewed dozens of property management experts on AppFolio's podcast, The Top Floor.

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