With vacancy rates creeping higher in many markets, property management teams are shifting their focus to maximizing renewals and converting every possible lead. Capturing demand requires seamless communication, well-coordinated teams, and the right technology to act quickly on every opportunity. The 2025 AppFolio Benchmark Report provides valuable insights into optimizing workflows, improving response times, and delivering the best possible experience for residents and property owners.
At AppFolio, we’re dedicated to helping you stay ahead — whether through continuous platform enhancements, valuable resources, or opportunities to connect at industry events such as FUTURE, NAA Apartmentalize, and NARPM Annual. As we look ahead, we’re excited for what’s to come and can’t wait to continue supporting you with the tools and technology to unlock your full potential. Read on to learn about what we delivered in Q1 in the areas of leasing, maintenance, accounting, AI, AppFolio Stack™, and Investment Management.
Last modified: April 2, 2025
By: Rae Parker
In a tight rental market, your ability to respond promptly to prospects can determine whether they sign a lease with you or with your competitor. Now available through AppFolio Leasing CRM, Automated Assignments ensures that each new lead is assigned to a member of your team. This feature encourages your team to follow up promptly and enables you to track and motivate team productivity.
To fill vacancies and speed up leasing, it’s important that your website is optimized to attract and convert more qualified leads. With Advanced Lead Attribution, you can track website leads from their original source and pinpoint the channels that are most effectively driving interest — a significant breakthrough in helping you make smarter, more strategic decisions about your time and budget.
Finding the right maintenance provider may be hard, but not with the Lula Vendor Network. Now available through Smart Maintenance, the Lula Vendor Network connects you to hundreds of budget-friendly and vetted contractors in 40+ metros who are always nearby when you need them.
Fully integrated with AppFolio Smart Maintenance, you can choose which type of work orders, if not all, to outsource to a Lula pro and automate dispatch. Lula takes over vendor management from dispatch to coordination and work order resolution, ensuring a seamless process. To learn more about Lula Vendor Network, click here.
Thad Morton
Morton Realty & Property Management LLC, 180+ units
Take control of your bill approval process with new custom workflows that you can design to run automatically based on conditions established by you. Customize the approval process for routing bills based on criteria such as recurring bills, vendors, vendor types, GL accounts, purchase orders, work orders, and amounts. You also have the option to set up auto-approval for bills that meet the conditions you specify, removing bottlenecks from your workflow and saving your team time by reducing manual reviews.
Bill upload enhancements are now available, allowing you to include resident, owner, and vendor payables in a single file. You can also specify the exact cash account for each bill type, giving you greater flexibility and control over your accounting workflows.
In addition, customers on AppFolio Property Manager Plus and Max plans can now choose between ID or name as a means for identifying the payee, property, and unit.
In an effort to increase the transparency of our Realm-X solutions, we have released Activity Logs for Realm-X Flows templates. Now, you can track changes made to templates — such as workflow configuration adjustments, property group changes, and recurrence rule modifications — to see what was changed, when, and by whom. Activity logs are visible to all users with access to view and edit the Realm-X Flows template.
We continue to be inspired by the ways our customers are putting Realm-X to work. We encourage you to experience Realm-X firsthand or watch this extended product demo for a closer look.
There are now more ways to improve and automate your operations with new AppFolio Stack™ App Partners, including Apartments247 for websites; Banyan, Livable, and Zego for utility management; The Home Depot Pro for procurement; PlanOmatic for photos, 3D home tours, and floor plans; and Possession Partner for evictions. Learn more about these new partners and all other available integrations here.
Ensure accurate and compliant distributions year-round with new Tax Withholding Management capabilities that let you set up, track, and automate tax withholdings for different investors. With Custom Withholding Types, you can easily create and manage federal, state, and international withholdings for different investor profiles.
Additional features include:
Stay plugged into the latest from AppFolio with resources in our Innovations Hub.
As an AppFolio Property Manager customer, you can find out more about each one of these features by logging in and exploring our Help Center content.